Tuesday, March 04, 2008

Cleaning up Green

"Green" is here to stay.

Why, they even had a green/eco-friendly section of the Cleveland Home and Garden Show (nation's largest, thank you very much).

This flurry of spring amidst a flurry of snow in late-February Cleveland is one of my favorites.

As the search for green products has busied the e-mail discussion lists and filled CAMEX sessions, it reminded me of a great product I found at the HG show this year.

Green Clean is a local company (although happy to wholesale nationally) that produces totally organic cleaning products. Their "show special" was a spray cleaner, liquid cleaner (mopping, etc.), a scrub (scented with peppermint essential oil), and a bowl cleaner in a great reusable canvas bag for about $25. An added touch--return your empty bottles for a discounted refill.

The display was based on bulk presentation of the bags with a few sets of the product presented on either corner of the table. A real eye-catcher and something that I could instantly see near the front of a college store for back-to-school, etc.

Now this producer may or may not work for you. And the "refill" advantage would obviously be for locals only. But there are two take-aways here for any college store:

1. Great new products (some with interesting local connections) can pop up in unlikely places. Always be on the look-out!

2. It's all about presentation. There were hundreds of booths with thousands of products. The clean (no pun intended), effective presentation of this product caught my eye and the "package deal" motivated my purchase.

More on Green Clean can be found online at http://www.greenclean.biz/products.htm.

Tony Ellis, CAE

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