Summer is half over. And you are finished working your way through the "girl who" trilogy by that Scandinavian author. Now it's back to business, and breeze your way through a few well written books on creative, retailing and trends.
Here it is.
"The Retail Muse" Summer reading series for 2010:
1. Blink: The Power of Thinking Without Thinking | Malcolm Gladwell
Gladwell, the author of "The Tipping Point", takes the reader on a journey into the subconscious mind and how we make snap decisions. His treatise is to reveal the difference between good and bad decision making. How, if we focus on a few key details, we make better decisions than if we scan all the vast information available to us.
Lots of discussion related to neuroscience and psychology, but don't let that turn you off. Gladwell is an engaging and enthusiastic writer that takes dreary concepts and makes them come to life. Recommended for anyone interested in becoming a better decision maker.
2. What Women Want: The Global Market Turns Female Friendly | Paco Underhill
Paco Underhill has been retailers' guru since the publication of "Why We Buy". Now Underhill turns his sites from the shopping aisles and considers the aspect of gender in the shopping and buying process. Paco asserts that females are now new power consumer in retail, and it is the influence of women that is reshaping the commercial landscape.
Peppered with his usual charming but soft touch sense of humor, Underhill goes on a mission with us to understand the difference between female and male shoppers. Every retailer should be reading this book to understand he difference between the sexes in the shopping aisles.
3. Buyology: Truth and Lies About Why We Buy | Gary Singer
Retailing and neuroscience is the new black. Singer goes into a great deal of detail (and a few brain scans or two) to show us how neuroscience and brain activity play an immense role on our purchasing decisions, from toothpaste to T-birds. Unless one of your hobbies is reading neuroscience textbooks, this one is not for the faint of heart. Still, some of the chapters on consumer behavior, along with discussions on how advertising and marketing agencies use neuroscience to drive purchasing, are well worth checking out.
4. Waiter Rant | Steve Dublanica -AND - Waiting: The True Confessions of a Waitress | Debra Ginsberg
Alright. So not exactly about retail, but any tale from the restaurant trenches make a retailer feel like they are living the lap of luxury. Both books are similar formats. Not planning to become restaurant servers through a series of coincidences, living to tell the tale. Both share the terrible customer stories, the poor working conditions and management that have gone out of control.
Highly recommended for their fun and breezy style, and the anecdotes that they offer. Perfect beach reads before you head back to the store for back to college rush.