Try Before You Buy

Technology is changing the way we do business in more ways ever day. At a recent In-store Marketing Institute Expo, I got a firsthand look at a new technology from Epson and partners.

- Interactive Apparel Displays -

Customers use a touch-sensitive screen to pick different styles/colors and tops, bottoms, and accessories. As choices are selected, the corresponding item is projected onto a mannequin form 5-6 feet in front of the touch-screen.

Take a look at the maroon top matched with knee-length pants and an oversized belt.

It’s obviously not the same as trying on the items. But to a time-starved, changing room adverse shopper like me…I’m waiting for this to hit the Men’s Department.

Tony Ellis, CAE
tellis@nacs.org