Technology is changing the way we do business in more ways ever day. At a recent In-store Marketing Institute Expo, I got a firsthand look at a new technology from Epson and partners.
- Interactive Apparel Displays -
Customers use a touch-sensitive screen to pick different styles/colors and tops, bottoms, and accessories. As choices are selected, the corresponding item is projected onto a mannequin form 5-6 feet in front of the touch-screen.
Take a look at the maroon top matched with knee-length pants and an oversized belt.
It’s obviously not the same as trying on the items. But to a time-starved, changing room adverse shopper like me…I’m waiting for this to hit the Men’s Department.
Tony Ellis, CAE