ModCloth is an online clothing company that you can visit here: Mod Retro Indie Clothing & Vintage Clothes. Now before you go "yawn" another clothing manufacturer, check out their very clever function called "Be the Buyer". Here, as the customer, you can vote on what garment ModCloth will make next. It's democratic customer centric fashion. The item(s) with the highest votes are manufactured and rolled out to the general public. As the voter, you get an email notifying you when the item is being released so you get first dibs on the new couture.
Now isn't this a great idea? Talk about the ultimate in customer engagement. Imagine this concept at a campus store. Soft goods buyers could whittle down the endless array of choices. Say the top ten or twenty new items that they might carry in the store for the upcoming season. Pop up some pics of the garments, broadcast on your social networking sites, and get students to vote on what they would like to see. Pretty cool huh? Imagine the excitement and engagement you could generate from this idea. All with just a little discipline and future planning.
Talk about bringing the store of the future to you now.