I’m standing in Times Square and have to go the restroom. Normally, this would be worse than being three beers into a Brown’s game and stuck in the center of a row of screaming fans! But not so now that someone matched a critical need of the people (biology breaks in Times Square) with their core business (your bathroom “business”).
Charmin Restrooms—That’s right. I was in awe. I marveled at the two-story window graphics of the Charmin logo and “bears”. A great example of a brand that saw a need and filled it with a service that is tied to their core product and message. Not to mention the resulting goodwill and positive, prominent exposure. Still not convinced that this was a hit? I Googled “Charmin bathrooms in Times Square” and got 24,100 result returns—including a YouTube video of the experience so you can check it out for yourself: http://www.youtube.com/watch?v=TwPYdgjnzxs.
The Charmin Public Restrooms are in the heart of Times Square, have a staff person to greet you on the way in, offer seating and entertainment opportunities, and provide ample, clean, and FREE restrooms. Oh, and did I mention that there’s plenty of advertising of their products? This was so good, I forgot all about the Naked Cowboy singing and signing autographs on the island of 7th and Broadway!
Tony Ellis, CAE