America is shrinking, downsizing, small sizing, minimalized. Don’t believe me? Believe the reports on Weight gain and the fattening of the population? Think that we are all getting huge and obese? Huh. Go shopping for clothes.
From jeans to jackets to t's to sweats the sizing of clothes has reduced drastically in the last few years. Those teeny lil t’s you see clinging to the hanger have shrunken. I'm sure of it. I confirmed this a few months back when I shopped at Tristan and America. There amongst the racks was the perfect shirt for me, perfect for my weekend and would go amazing with my new form fitted denim. Imagine as I saunter to the change room, large shirt tucked under my arm only to fling it across the change room door demanding an XL. And the perky size zero sales clerk flings back and asks – you want the XXL? We have that too and that might fit you!
Or the Abercrombie visit. Looking for a shirt for my female cousin. Knowing her size and wondering – why oh why do these t’s look like they will only fit 12 year olds?
Or the product in my store, shrinking each season. Smaller and smaller and smaller. Lilipudlian in size. I can only hope that Pete Dougherty and Kate Moss wanna campus sweatshirt.
It’s the style of course and the profits. Why make a small a small when a teen size will do? And of course the styling. All chest hugging, body wrapping, body definition trendiness makes purchasing clothes a definite ego shattering chore. Wait it out, I say. Eventually the baggy sweatshirt will be back. The oversized T will return with a vengeance and all will be well in the world……At least I can go back to wearing a medium again….