A recent report from the National Retail Federation (NRF) suggests that retailers should "think small" and target local markets as consumers continue to reign in their spending in the tight economy.
With the relationship and promixity that campus stores have with their markets, NOW is the time for you to shine! Focus on your core, target and take care of your customers, and nurture the relationship you have with your campus community.
Now is the time to invest in your business--while the "big guys" are trying to regroup and determine a new approach!
--The Retail Muse