Monday, March 30, 2009

Promo that Works

According to a recent article in Convenience Store News magazine, price promotions, signage, and "shippers and in & out displays" were the most effective promotion methods in 2008 and 2009. Price promotions were the top method, but signage made the greatest leap in ranking among the top three methods between 2008 and 2009.

Fire up the computer and start cranking out those signs!

--The Retail Muse

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