Friday, April 03, 2009

Books Sales Down, E-books Sales Up -- Says ABA

The Association of American Publishers (AAP) recently released its annual estimate of total book sales in the United States.

The report uses data from the Bureau of the Census and sales data from 81 publishers (including all major book publishers) and estimated that U.S. publishers had net sales of $24.3 billion in 2008, down from $25.0 billion in 2007. A 2.8% decrease. In the last six years the industry had a compound annual growth rate of 1.6%.

  • Trade sales of adult and juvenile books fell 5.2 percent from 2007 to $8.1 billion. Paperbound books for children and adults had growth rates of 6.4% and 3.6% respectively. Hardcover fell 12.4% in children’s and 13% in adult.
  • Educational titles had a mixed year. Sales for K-12 books fell 4.4% to $6.1 billion in 2008. Higher Education, which includes college textbooks, fared better with sales of $3.8 billion this year, up 2.7% on 2007.
  • Mass Market paperbacks decreased 3.0%. Book clubs and mail-order fell for the 6th year to $600 million, a fall of 3.4%.
  • Audio book sales for 2008 totaled $172 million, down 21% on the prior year.
  • E-books continue to grow significantly, sales reached $113 million in 2008, up 68.4%.

The writing on the wall here?

Short term = Continue to offer ALL types of books, managing your mix.

Long term = Get into digital!

--The Retail Muse

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