How many front page web site have you glanced at this year? Hundreds? Thousands? Do you remember any of them? Usually boring lists of text in 8-point font and endless clickable links or, worse yet, obnoxious pop-up flash ads vibrating on your screen.
While many mainstream retailers have tried to make their sites a little bit more interesting with cool graphics and slick transitions, it seems like it has all been done before and, more often that not, I bet you’re like me and scramble to click the little box at the bottom letting you “Skip Ad.”
But wait – here’s a site that is fun, clever, smart and just makes you smile. Allow for it to load up when you go to http://producten.hema.nl/
Hemo (http://www.hema.nl/) is a Dutch Department store with over 150 stores in the Netherlands, Belgium, Luxemburg, and Germany. They have been in business since 1926. Watching and interacting with the front page I couldn’t help but notice that no matter how boring a tea kettle or garbage can (or textbook!) is, adding some fun and play to the product makes it that much more appealing.
Mark Patten
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