Tuesday, June 24, 2008

A Picture’s Worth A 1,000 Visits

Retail is becoming more and more about providing engagement, entertainment, and memories. That notion has been around for years now and continues to gain traction.

Well, coming home from a business trip the other day I spotted a new “ad” for the Rock and Roll Hall of Fame. Yes, Cleveland (OH) is the home of the Rock Hall—even though NYC always gets the limelight of the induction…but I digress.

This new wall-sized (think window display in your store) is set up to allow you to take your picture and look as if you're at the microphone in front of the Rock Hall and thousands of screaming fans. See the pic--click on it to enlarge.

I know it's not the best picture, but there were some little kids lining up for a pic of their own and I didn’t want to look like some kind of pervert stopping to take their picture. Besides, I took the picture on the fly so as not to delay claiming my luggage and getting home! :-) Still, you can tell that by positioning your camera just right, you get a fun souvenir pic!I’m not sure how easily this might transfer into the college store. But with today’s poster makers and fabric screen-printing—I could see some fun applications:
- Get in the Game (for big game days)
- Graduation?
- Pics with the Mascot for a spirit display?

Come on…you can come up with something! I’m just here to muse….

Tony Ellis, CAE

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